Position title
Ashok Leyland Recruitment 2024 - Job Search - Product Marketing Manager Post
Job Location
India
Remote work from: IND




Base Salary
USD.11,200-USD.19,300 Per month
Qualifications

Graduate, 12th

Employment Type
Full-time





Description

Ashok Leyland Recruitment 2024

As our Product Marketing Manager (Trucks & Buses), you'll be the strategic storyteller, crafting compelling narratives that ignite customer passion for our vehicles. You'll translate complex technical features into impactful messages, driving demand and market share in a competitive landscape. This is your chance to leave your mark on a storied brand and contribute to shaping the future of India's transportation ecosystem.




Ashok Leyland Careers

Responsibilities:

  • Market Maven: Conduct in-depth market research, analyze industry trends, and identify customer needs to define strategic product positioning and messaging.
  • Content Maestro: Develop compelling communication materials (brochures, presentations, white papers) that showcase the benefits and value proposition of our trucks and buses.
  • Campaign Captain: Plan, execute, and measure the effectiveness of targeted marketing campaigns across various channels (digital, print, events) to drive brand awareness and lead generation.
  • Data Decoder: Analyze campaign performance, track key metrics, and translate data into actionable insights to optimize marketing strategies and maximize ROI.
  • Industry Influencer: Build strong relationships with media and industry partners to secure positive coverage and generate brand buzz.




Ashok Leyland Jobs Near Me

Skills

  • Bachelor's degree in Marketing, Communications, or a related field, preferably with 5+ years of experience in B2B marketing (Automotive industry experience a plus).
  • Strong understanding of product marketing principles and experience in developing compelling product narratives.
  • Proven track record of creating and executing successful marketing campaigns across multiple channels.
  • Excellent written and verbal communication skills with the ability to tailor messages to diverse audiences.
  • Proficiency in market research methodologies and data analysis tools.
  • Passion for the automotive industry and a deep understanding of the commercial vehicle market.
Important Links

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Date posted
January 10, 2024
Valid through
August 31, 2024
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Position: Ashok Leyland Recruitment 2024 - Job Search - Product Marketing Manager Post

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