Tech Mahindra Recruitment 2024

Are you a curious and analytical mind with a passion for understanding customer needs and translating that knowledge into actionable marketing strategies? Do you thrive in a fast-paced, dynamic environment where innovation is key? If so, then a career as a Marketing Research Analyst at Tech Mahindra could be the perfect fit for you!

Tech Mahindra Jobs Near Me

Tech Mahindra is a leading name in the global information technology space, renowned for providing cutting-edge solutions and exceptional customer experiences. With a growing presence across 90 countries and a team of over 146,000 professionals, we're at the forefront of driving digital transformation for clients worldwide. We leverage next-generation technologies to empower businesses and unlock their full potential.

Unveiling Customer Insights and Shaping Marketing Strategies

We're seeking a talented Marketing Research Analyst to join our team and play a pivotal role in uncovering valuable customer insights. You'll be responsible for conducting comprehensive market research, analyzing data, and using your findings to craft effective marketing strategies.

Summary

In this dynamic role, you'll be the bridge between customer needs and strategic marketing initiatives. You'll leverage your research skills to gather and analyze market data, identify trends, and understand customer behavior. By transforming data into actionable insights, you'll help us develop targeted marketing campaigns that resonate with our audience and drive business growth.

Key Responsibilities

• Conduct in-depth market research using various methodologies, including surveys, interviews, and focus groups.
• Analyze quantitative and qualitative data to uncover customer needs, preferences, and buying habits.
• Identify emerging market trends and assess their potential impact on our marketing strategies.
• Translate research findings into clear, concise, and compelling reports for internal stakeholders.
• Collaborate with cross-functional teams such as marketing, sales, and product development to ensure our marketing efforts are aligned with customer needs.
• Develop and maintain marketing research databases to support ongoing analysis and insights generation.
• Stay up-to-date on the latest marketing research trends and methodologies.
• Monitor competitor activity and analyze their marketing strategies.
• Create data visualizations, such as charts and graphs, to effectively communicate insights.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
• Minimum 1 year of experience in market research or a relevant field (for experienced candidates).
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Experience with data analysis tools such as SPSS, Tableau, or Power BI (a plus).
• Ability to work independently and as part of a team.
• Strong attention to detail and accuracy.
• A passion for marketing and understanding customer behavior.

Experience

This role is open to both experienced marketing research professionals and talented individuals with a strong academic background and a keen interest in the field.

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Why Join Tech Mahindra?

At Tech Mahindra, we offer a dynamic and rewarding work environment where you'll have the opportunity to collaborate with talented professionals, learn from industry leaders, and make a real impact on our business. Here are just a few reasons to join our team:

• Growth Opportunities: We invest in our people and provide opportunities for continuous learning and professional development.
• Global Exposure: As a multinational company, you'll gain exposure to diverse markets and cultures.
• Work-Life Balance: We believe in maintaining a healthy work-life balance and offer flexible work arrangements.
• Competitive Compensation and Benefits: We offer a comprehensive benefits package that includes health insurance, paid time off, and retirement savings plans.
• Culture of Innovation: We foster a culture of creativity and innovation, where your ideas are valued.
• Remote Work: This position is available as a remote role, allowing you to work from the comfort of your own home.

Application Process

To apply for this exciting opportunity, please submit your resume and a cover letter outlining your qualifications and interest in the position.

Motivate to Join

We're looking for a highly motivated and results-oriented individual who thrives in a fast-paced environment. If you're passionate about market research and have a knack for translating data into actionable insights, then we encourage you to apply!

Join Tech Mahindra and embark on a rewarding career where you can make a difference!

General Overview

As a Marketing Research Analyst at Tech Mahindra, you'll play a vital role in helping us understand our target audience, develop effective marketing strategies, and achieve our business goals. You'll leverage your research skills, analytical prowess, and communication abilities to uncover valuable customer insights and translate them into actionable marketing strategies.

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